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Brand’s Challenges
Headspace has a great app and a lot of subscribers already, however, as a user of the app, I felt exploring different topics were very cumbersome and required too many clicks. I did more user research and identified three major pain points I wanted to solve for:
- 1. There was too much choice, and it was not organized and did not even offer something to quickly help you explore like a ‘recommended’ list.
- 2. Users were not allowed to explore beyond the foundation packs until they signed up for a premium account.
- 3. Getting customer support was very difficult and hard to find in the app. Being a very sensitive vertical—the emotional wellbeing of the mind—this is very important to make more accessible.
UX Design Solutions
I created wireframes and tried different solutions for re-organizing the meditation packs and the layout of the home screen. After a few iterations and some user testing, I recognized that people really like the layout of how music app such as Spotify and Apple Music handle large volumes of options on one screen. This helped influence the meditation pack pages and the home screen in creating some horizontal slider sections of content and lists with excerpts of what that mediation pack is about.
In terms of branding, I leveraged a lot of the Headspace characters that I felt were missing from the original app. Putting them in strategic places and at the forefront of the app, I was giving it a more welcome feel. The uses the similar idea of using human faces in lifestyle images that have your products in them which improves the user experience as they can relate to a human face, instead of just a product.
Overall Impact
After showing this app to some current Headspace users, they all overwhelmingly appreciated the changes, especially the branding elements and the text preview of each meditation pack. Next steps for would be to flesh out an even more hi-fidelity prototype that incorporates the current screens from the Headspace app that are working well (e.g. Each individual pack screen, the play screen, etc.) and duplicate these changes to similar sections (e.g. Kids, Singles, and Animations).
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Brand’s Challenges
Armbar Soap had a non-mobile-responsive website when they approached me and were losing lots of revenue because they weren’t able to quickly convert interested customers.
UX Design Solutions
I reorganized the products into categories and a navigation that was more product focused to allow people to find things quickly. I then built the site on a mobile responsive foundation and recrafted their messaging to focus more on their unique product benefit, as it was unclear on the current site. I coupled this with a light email welcome and abandon cart campaign and we were ready to strike.
Overall Impact
Armbar’s site has seen a very healthy revenue increase of about 30% profit and decreased their bounce rate by 20%. Moving them into a mobile-first baseline proved to be wildly effective and have been their foundation, allowing them to focus on new marketing tactics such as product drop drops, promos, and social.
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Brand’s Challenges
Game Learning had only a mission and a game when we started working together. The challenge was to create a brand and platform that would entice educators and children into learning history with modern day video games. The last educational video game hit was Oregon Trail, and many other companies have tried to break into the education market and failed. We needed to do it better and successfully.
UX Design Solutions
I created the branding to give a fresh take on the modern, slick feel of AAA title companies like Activision and EA, all while using colors that were inventing, technological and evoking excitement. The website was a large business tool to educate and convince interested administrators that Game Learning would be a great educational tool and not just an empty game.
Overall Impact
Game Learning received huge recognition amongst partners, investors, and educators. They are currently in talks to close deals that will bring the platform to schools across the nation.
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Brand’s Challenges
LGC had a pretty out of date website that wasn’t very mobile friendly. Images were small, the brand did not feel as if it was part of the site. Also, they were planning on expanding a non-profit section of the site, but did not have the tools to do so.
UX Design Solutions
I implemented donation platform that took donations, provided an e-commerce store, and beautiful layouts that worked two-fold: to give users the ability to learn more and connect with LGC better, and beautifully represent their mission as to gain support and investment from businesses and investors.
Overall Impact
LGC received donations in a matter of days which is now helping the non-profit nearly fund all of their operational costs web-side. Users are also raving about the site and the founder has gotten amazing feedback from organizations she is seeking partnerships with.
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Brand’s Challenges
TBSL wanted higher average order values, to feature their subscription model more prominently, had seen through analytics that cart abandonment was high, and had feedback from customers that it was cumbersome to purchase different flavors quickly.
UX Design Solutions
I implemented a build a box subscription feature that allowed users to choose which flavors they wanted all from one screen, and also gave them the ability to easily swap flavors mid-subscription. I also created with mobile first designs for their site, and layouts that put their beautiful imagery on display.
Overall Impact
TBSL has seen an increase in average order value consistently grow over the following months post-launch. AOV increased 10%, overall cart conversions improved 50%, and abandon cart rates improved.
